About nature-photography-central

You probably want to know all about nature-photography-central.com and who is behind this site and why it exists. And this is the place to find out!

nature-photography-central.com is my passion. It evolved (and is ever evolving) out of my photographic quest and journey of transformation from a corporate slave to an independent entrepreneur. I’m Alexandra Morrison and, yes, I AM a professional photographer.


Unlike what you read on most other photographer’s bios, I was not always a photographer, although I did get serious about it back in my university days, and made a few bucks doing stock photography along the way. But like most others who are more artistically inclined, decided that to make a living in this world, I’d need to have a real job!

So I dutifully went to University and got a real job. But after many weary years in the world of corporate communications, I’d had enough of the daily grind. My lay-off as Director of Corporate Communications & Marketing from a software development company was my impetus for taking this part time photography job into a full-time gig.

Being in marketing for so long, I realized that making money with photography was less a function of “talent” and more of determination, persistence and yes, marketing. And in this day and age, a Web site is mandatory. After reading quite a bit about how to use the internet for marketing one’s business, I came to understand that what I really needed to do what to reach out to the World.

Now, another thing about me is that in 2000, I was half way to PhD in environmental science. I had just completed my course work and my dissertation proposal, and even a bit of initial research. Why a PhD? Simple, I LOVE teaching. I hoped I’d be able to quit the corporate rat race one day and teach eager minds about the amazing place in the Universe we occupy here on Earth.

But as always happens, I’d misinterpreted my true path – yes, teaching is what I wanted; yes, nature and the environment is the place I wanted others to appreciate, but there was one thing missing...

The added aspect of incorporating my creative energies was what was missing from this equation. Then when that fortuitous lay off happened, everything crystallized into what is now a blooming photographic services business and photographic training venture! I put the PhD on hold and put all my energy into photography.

Now nature-photography-central.com is how I reach out to the world community of creative people like you who want to truly seize their artistic potential. I can teach and help, be creative and show off a little all at the same time. :-)

Credentials?

For those of you that like the specifics, here are my academic and professional credentials:

• BSc (Environmental Science) – University of Winnipeg
• BA (Honors Equivalent) – University of Winnipeg
• MA (Ecological Design) – University of Manitoba
• Registered Professional Photographer (Professional Photographers of Canada – Manitoba (PPOC MB)
• Nationally Accredited in Stock Photography by the PPOC National.
• Registered with Adobe Professional Photographers Directory (only open to pros with appropriate accreditation)
• Winner Best Fine Art Photograph PPOC National Print Show, 2007 - The Visit;
• Awarded Excellence for the Visit, PPOC National, 2007
• Winner of four awards in the 2005 Manitoba Print Salon for Professional Photographers
• Awarded "Excellence" for photograph entitled Zero Hour at the PPOC National Salon in 2006
• Winner of Best Freestyle Image PPOC National 2006.
• Winner of Best in General Category, 2006 PPOC Manitoba Print Salon

I teach several digital photography workshops, including the “in demand” Delta Marsh Immersion Weekends, Photoshop seminars and there are also two books in progress. You can contact me if you want more details on the books! I’m looking for reviewers :-)

Now you know all About Me and npc. I hope your visit here is productive and entertaining; I welcome your comments and feedback. If you’re serious about improving your photography, sign up for our free nature photography tips newsletter – it’s usually full of uncommon knowledge and unique information that you won’t find on all the other photo sites out there.

Happy clicking!

alex